Wednesday, October 14, 2009
I saw this ad in my Facebook sidebar (why American Apparel thought I was buying "Disco Pants" should make the evangelists of targeted advertising weep).
There is a slim 4-5% of the age-appropriate demographic that will make these pants work. The same population that almost made Uggs work (they don't, they're dumb), and who can generally pull off any trend to come down the pike, good idea or no.
Much like the muffin-top and whale-tail looks of circa 2004, these pants are going to inflict us with a generation of people in clothing which they will attempt to adopt as its in all the magazines, but which will end in failure once worn out to the Red Box DVD rental outside Walgreens.
I now know I'm going to walk across campus with sad looking undergrads squeezed into these monstrosities on a pedestal of those rain-slicker boots that have to be giving our nation's young women the worst case of athlete's foot since the trench war of 1917.
Stop the disco pants madness.