Monday, January 05, 2004

I haven't really been at work in two weeks, and that means I've been watching an inordinate amount of television. And after having watched two weeks worth of TV, and thousands of commercials, I have one question:

What the hell is a "hemi", and why should I care?

Look, I'm no car guy. I drive a 4-cylinder, and always have. I do not feel the need to drive a V6 (except on the rare occasion after having borrowed someone else's V6), a V8 or V12, nor an 18-wheeler. I have long believed cars are a tool, and not a way to flaunt one's manhood.

A lot of people don't like SUV's for a lot of legitimate reasons. A lot of people DO like SUV's for some legitimate, and a lot of quasi-legitimate reasons. It's the quasi-legitimate reasons, the one's they now spend billions advertising to, that blow my mind.

When i was a kid, my folks bought a monstrous conversion van. It had two stereos, seated somewhere in the neighborhood of 8 and had niceties like a table one could assemble and play checkers on. Which was great for the trip to the groccery store and whereever. I would be lying if I thought we really needed the damn thing, but we had not just one... when I was 14, we got another one. THis one had a bench seat which (with the touch of a button) folded out into a bed. It also had a built in bar in the back for "tailgating" (which we never did), and a spot where a TV was supposed to be installed. We never got the TV and VCR, although we had the wiring and hook-ups, because the day we picked up the van, my mom burst into tears at the thought her children would rather watch Sanford and Son reruns than talk to her while in the car. Which i thought was kind of weird at the time.

Apparently, this isn't such a concern with today's savvy parent. Now, when toting the kids to and from soccer practice, in the half an hour a day when you could be talking to your kid, your babysitter has been provided to you. Once again, you can feel free to let the flickering box raise your kids so you can focus on the cell phone conversation you were having before you picked up the little monstrosities.

Look, I don't have kids. And I can't guarantee if I did have a kid, s/he wouldn't turn out like Jeffrey Dahmer. But I do know when you have a kid, you're supposed to pay attention to it. I don't care how tired you are from work, or who is calling your cell phone. But a part of me also knows I wouldn't do any better than anyone else, and makes me not really want to have kids... because folks, I don't want to be the guy I made fun of all these years.

My favorite thing in the commericals is seeing how happy mom and dad are... how they look to one another with loving, knowing smiles... as if to say "hear all that silence? THose little brats have been hypnotized into a stupor once again... it's so mercifully quiet, we can pretend we are once again childless."

I'm now horrified by my parents' van ownership, but I understand why folks buy huge cars when they have kids. I understand far less why my parents now own a monstrous SUV with seating for 8, but since they paid for my college, i keep it on the QT. I'm just glad they didn't own one of the vans which said "Goodtimes Van" on the back in 60's psychedelic script.

So you've turned your car into the babysitter by getting the car with seats as big as a sofa and DVD player. Now you've still got to have adventure! You're still a virile alpha-male... which means you MUST be able to take it off-road. You must climb boulders and mountains and go from 0-60 in 5 seconds (despite the fact your car weighs 10 tons). And I guess the "hemi" is the new thing to have. It must be some sort of shiny engine. It's a big 'ol honking engine Dad would have in his truck if... if he were a swinging single adventurer! He can still live out the fantasy, though, as long as it's hidden beneath the hood of the moving living room.

Poor, emasculated dad... Knowing that his "hemi" will only help him pass Monte Carlo's on the toll-road on his way to his boring office job. WAIT! Only Dad doesn't get to drive the "hemi" powered wonder car. He drives the Corrola, because Mom needs the SUV to transport the kids to go roller-skating... And the hemi is only really there because you need that kind of horsepower to keep your moving living room from stalling on every incline, anyway...

Look, I don't know why those commercials bug me so much, but they do. I know people feel as if they need these cars, the way they needed conversion vans in the 80's, then mini-vans in the mid-90's, and now Tahoes or whatever. Maybe they need these things as surely as they need beds and food for their children. I do not know. I do know, TV's in cars are dumb. But I liked the idea a heck of a lot more when they had to start passing laws stating it was illegal to watch porn on your car TV, lest everyone see your feature attraction from your rear window.

Maybe a week of watching TV did nothing good for me.

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