Sunday, May 16, 2004

This weekend the marketing media blitz began for Shrek 2 (the movie) as well as all of the Shrek cross-promotional tie-ins. From video games to soap to Sierra Mist to who know's what else, Shrek is busily hawking a multitude of products using either the real voices of the actors or some very qualified sound-alikes (this is done quite a bit. In fact, Tom Hanks' brother makes some money as Tom's sound alike for things like Toy STory video games, etc...).

I wasn't a huge fan of the original Shrek. We saw it late in the game (maybe a month after it came out), and NOTHING could have lived up to the media hype and the word of mouth hype we went through before seeing the movie. I'm not saying the movie was bad... I just wasn't as blown away as the rest of the world wanted me to be.

Well, there's nothing like whoring yourself to ensure a profit, and it's something much easier to do in the animated world than actually getting, say, DeNiro to sell potato chips. At any rate, given I'm seeing actual commercials for the movie and ads for the cross-promotion once a commercial break EVERY commercial break, I have already been overly saturated in Shrekness. Which is okay. It could have been Garfield.

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