Monday, May 09, 2005

DC Comics is changing the old bullet logo

to a sort of swooshy star-thingy.

I think this new logo is timely and will really appeal to folks still living in 1992.

This new logo is really great, especially with the baby-blue coloring which will really do a lot to enhance comic book covers trying madly to fit this obtrusive thing into the cover scheme.

The idea is, I guess, to have the DC logo actually appear with DC Comics product. Like, if Beenie Weenie licenses Aquaman to sell Beenie-Weenie, you will see this new logo somewhere on the Beenie-Weenie label. But it should also appear on cartoons, TV programs and movies with DC properties in them. Ina ddition, all those Batman toys and Justice League action figures will also have the new DC bullet printed on the packaging.

I understand the need to place the DC logo all over everything, and I applaud the idea and effort. I'm not sure why they felt the old bullet wouldn't do (which was a great, simplistic design, that fit just about anywhere on a cover and worked in almost any color), but that's the new logo, Leaguers. This new logo makes it appear that the designer never read a DC comic in his/her life. At least not since Brainiac was floating around in a skull-shaped space ship and was referring to himself in 3rd person and shaking his fist menacingly to an empty room while he monologued. (Good times... Good times...)

Go here to see how DC is trying to cram the logo on to the cover, and how someone in marketing is making them print "collector's item" right on the cover. (Really? A collector's item? Well, that's funny, because I'm fairly certain nobody knows who the hell Donna Troy is but collector's anyway, so I guess you're right. It IS a collector's item.)

It's 1992 all over again.

You know, I wouldn't mind ANY of this, if they would quit futzing with verbage on the covers and put the comics back in spinner racks at 7-11 and B. Dalton.

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