I think the reason I've failed to get my ghost-hunting career off the ground is that I haven't been treating it like a business. Or, in fact, actually turned it into a business.
I've never owned my own business, so I'm not sure all what I'd have to do.
A) what kind of insurance do I buy for a ghost hunting enterprise?
B) can I incorporate my ghost hunting business?
C) do I list it as an entertainment business so as to avoid suits in the rare occurrence when I'm unable to locate a ghost?
D) how much is a TV ad? I sort of think I'm more likely to get business through a TV blitz driving people to my easy-to-use web site.
What else should I be thinking of? Franchise opportunities? Merchandising? Telvision rights?
I'm thinking of it a bit like the professional palm reader. How do they get set up in a business of which many are skeptical?
And how much should I think of charging so I can make a tidy profit?