Wednesday, June 15, 2005

Hello Melbotis:

Thank you for taking the time to contact McDonald's.

You may be interested to know that "fruit buzz" is just an advertising slogan that is associated with eating the Fruit and Walnut Salad. We're sorry if you are disappointed with this commercial. We take pride in producing commercial messages that will be enjoyed. We certainly never intended for it to offend anyone. Your comments have been shared with our advertising staff and independent advertising agency who work together to develop our commercials. Please know your feedback is helpful and will be considered in the future planning of our commercials.


Again, thank you for taking the time to share your feedback with us. Your trust and confidence in our company's tradition of producing high quality advertising are important to us.

(name withheld)


McDonald's Customer Response Centerref#:2849033

The League has resubmitted his original question to the nutrition group at McDonalds, but has not yet given up on holding a conversation with McDonald's regarding their ad campaign. The League has a sneaking suspicion that the responder located The League before replying as she did not even TRY to address the concerns of The League.

The League writes:

RE: McDonald's Customer Response Centerref#:2849033
Dear McDonald's,

As a longtime customer of your restaurants, I confess to being more than a little disappointed to learn from your customer service rep that "You may be interested to know that "fruit buzz" is just an advertising slogan that is associated with eating the Fruit and Walnut Salad." And, then, of course, the inevitable form letter.

If no "buzz" is to be gotten from consuming the salad, as advertised, I have a difficult time understanding what, exactly, it is you are marketing. I would like a full description of how McDonald's Restaurants defines a "fruit buzz."

Further, I am incensed that you have refused to address concerns noted in my previous correspondence.

Sincerely,

Melbotis Steans

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