So the new Facebook release reconfigured itself as a challenge to Twitter.
Honestly, due to my non-League commitments, I've been cornered into Twittering a bit of late, and I'm no more comfortable with the technology now than I was a month or two ago. Oddly, the Facebook update to compete with Twitter makes a bit more sense to me, what with the stuff that's behind it and the other applications tied to Facebook. Groups, actual social application, etc... (I don't think I need to tell you what's available on Facebook).
I'm still wrapped up in Twitter, and from the Tweets and reports I've been reading from Leaguers at SXSW, Twitter and "social media" are the word of the moment. So when I hear "social media", it may define for me why Facebook works for me and Twitter sort of works, but just barely. I do not consider 150 character bursts and nothing else to be "social". Let alone how Twitter doesn't really manage "conversations". I consider that to be one-to-many broadcast with little in the way of a communication loop.
Without "Direct Tweets", its not entirely unthinkable to think I am likely to miss out on a "Tweet" directed at me, if I do not scroll through enough pages. "Social" connects that loop in a context, and Facebook's new design works well for me in that regard.
My SXSW Not at SXSW Moment
Leaving the AT&T Conference Center yesterday where I'd taken a new co-worker for lunch at the UT Staff/ Faculty Club. Walking out to find not the usual suits and other conference attendees, but a collection of 15 or so sunglassed, skinny-jeans and $200 t-shirt wearing 20-30-somethings with various stages of gelled hair. All waiting for a ride, I'd guess. And all either furiously texting or on their iPhones. Not noticing each other.